David Byrne, former front man of Talking Heads and current avant garde artist, and Mala Gaonkar, esteemed technologist, have gotten together to create NEUROSOCIETY, an art exhibit set to open at the Pace Art + Technology gallery in Menlo Park. Instead of focusing on art alone, the exhibit turns real results from 15 cognitive neuroscience labs into theatrical art experiences.
Not only does the art in the NEUROSOCIETY exhibit draw directly from the work of cognitive neuroscience labs, it also serves to provide those labs with data. Attendees' reactions to and participation in the exhibit are actually aspects of ongoing studies, and that anonymized information will be used in real scientific research.
In terms of experiences, NEUROSOCIETY is divided into four rooms with surreal descriptions involving being "embodied in a doll's body" and "[seeing] moving objects freeze."
Science-Based Art Galleries
'NEUROSOCIETY' Presents Scientific Findings as Artistic Theater
Trend Themes
1. Science-based Art - Exploring the intersection of art and science, Science-Based Art showcases the fusion of artistic expression and scientific research.
2. Data-driven Art Experiences - Data-Driven Art Experiences leverage audience participation and reactions to generate valuable data for ongoing scientific research.
3. Immersive Theatrical Exhibits - Immersive Theatrical Exhibits combine art and technology to create transformative experiences that captivate audiences.
Industry Implications
1. Art Galleries - Art Galleries can embrace science-based art to attract a new audience and create unique immersive experiences.
2. Cognitive Neuroscience - Cognitive Neuroscience labs can collaborate with art institutions to collect data through interactive art installations and enhance their research.
3. Technology and Entertainment - Technology and Entertainment industries can explore the fusion of art, technology, and theater to create innovative immersive experiences.