Naturium is expanding into the body care realm with two new affordable products. The active skincare line includes the Glow Getter Multi-Oil and the Perfector Salicylic Acid Body Wash.
The Glow Getter Multi-Oil transforms from a luscious oil to a gentle lather. It aims to cleanse the skin without stripping it of essential moisture that keeps the skin hydrated and healthy. The oil cleanser is formulated with 50% glycerin, a blend of linoleic-rich oils, and plant-derived squalane. In addition, the multi-oil is fragranced with naturally aromatic coconut and vanilla extracts to evoke a warm, nutty scent.
The Perfector Salicylic Acid Body Wash, on the other hand, is formulated with time-released salicylic acid to gently exfoliate the skin and clear clogged pores.
Nourishing Body Care Products
Naturium is Expanding into Body Care with Two New Products
Trend Themes
1. Affordable Body Care - Opportunity to disrupt the body care industry by offering affordable products.
2. Multi-use Body Wash - Potential to disrupt the body wash industry by offering multi-use products.
3. Natural Body Care - Opportunity to disrupt the body care industry by emphasizing the use of natural ingredients.
Industry Implications
1. Skincare - Naturium's expansion into body care presents opportunities to disrupt the skincare industry.
2. Personal Care - Opportunity to disrupt the personal care industry with affordable and natural body care products.
3. Beauty - Naturium can disrupt the beauty industry by offering affordable and multi-use body care products.