Snack bars traditionally skew sweet on flavor, which is something the new Nature Valley Savory Nut Crunch bars are here to help change with a range of options that are satisfying and savory.
The snack bars come in three flavors including White Cheddar, Everything Bagel and Smoky BBQ, which are each crafted with a blend of high-quality ingredients. The snack bars also contain just two-grams of sugar per serving to make them ideal for the increasingly large segment of consumers looking to reduce their intake of added sugars.
Vice President and Business Unit Director, Bars, at General Mills Ray Joncas commented on the Nature Valley Savory Nut Crunch bars saying, "Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle. Snacking fans now have the best of both worlds with our new Savory Nut Crunch Bars as a companion to our traditional whole grain oat granola bars."
Crunchy Savory Snack Bars
The Nature Valley Savory Nut Crunch Bars Come in Three Varieties
Trend Themes
1. Savory Snack Bars - Snack bar brands can explore different savory flavors to cater to consumers looking for a more satisfying, savory snacking option.
2. Low-sugar Snacks - Brands can create snack options with low sugar content to appeal to health-conscious consumers striving to reduce their sugar intake.
3. Innovative Snack Options - Snack brands can continue to innovate and explore new ways to shake up the snack bars aisle with unique, high-quality ingredient blends.
Industry Implications
1. Snack Foods - Snack food brands can make use of high-quality ingredients to create new, innovative snack options beyond traditional sweet flavors.
2. Health and Wellness - Brands can appeal to the increasingly health-conscious consumer population by creating low sugar snack options with satisfying, savory flavors.
3. Consumer Packaged Goods (CPG) - CPG brands can explore innovative snack options like savory snack bars that cater to evolving consumer preferences and disrupt traditional snack food options.