Givaudan Active Beauty launched a trio of naturally colored face masks in a collection called Sensory Crush that hopes to catch the eyes of Gen Z consumers, who are passionately self-educated on both beauty and sustainability. The recently launched face mask range is powered by potent natural ingredients and each colorful mask boasts a different benefit.
While the exfoliating DAR (LIT!) mask features regenerating papa extract and transforms from orange to black, the OKLM (CHILLAX) nighttime mask boasts calming and moisturizing benefits from Yogurtene. The third face mask in the Sensory Crush collection, EN BOMBE! (ON FLEEK! in French) has glow-boosting properties thanks to dragonfruit and a unique "honey texture [that] becomes milky."
Naturally Colored Face Masks
Givaudan Active Beauty's Sensory Crush Face Masks Target Gen Z
Trend Themes
1. Naturally Colored Beauty Products - The trend of using naturally colored ingredients in beauty products can be a disruptive innovation opportunity for companies to target sustainability-conscious Gen Z consumers.
2. Customizable Face Mask Products - The trend of creating face masks with different benefits and colors can be a disruptive innovation opportunity for companies to offer a customizable experience to consumers.
3. Innovative Natural Ingredients in Skincare - The trend of using innovative natural ingredients in skincare can be a disruptive innovation opportunity for companies to create unique and effective skincare products.
Industry Implications
1. Beauty and Skincare Industry - The beauty and skincare industry can benefit from the trend of using naturally colored beauty products and innovative natural ingredients to target sustainability-conscious consumers.
2. Personalized Skincare Industry - The personalized skincare industry can benefit from the trend of creating face masks with different benefits and colors to offer a customizable experience to consumers.
3. Health and Wellness Industry - The health and wellness industry can benefit from the trend of using innovative natural ingredients in skincare to offer effective and natural alternatives to consumers.