Himalayan Mineral Beverages

Himalayan Natural Mineral Water Boasts a Smooth Taste and Balanced pH

Himalayan Natural Mineral Water is debuting in the United States as a pH-balanced, electrolyte- and mineral-rich new beverage that is filtered by a 20-year journey through the Himalayan Mountains. As the brand describes, every drop of "the water arrives in a confined aquifer 400 feet below ground, where it remains in its natural state, impermeable to bacteria."

As the water is passed through natural layers of rock, sat and silt, it is filtered and becomes packed with various minerals, such as magnesium, calcium and sodium.

In a partnership between the Tata Waters and the Talking Rain Beverage Company, Himalayan Natural Mineral Water is setting itself apart as a premium Indian consumer goods brand that's targeting the American market.
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