Throughout November, TikTok will be honoring Native American Heritage Month by spotlighting its #NativeFamily of creators through a series of live videos.
The aim of the campaign is to showcase the diversity of the Native American community, while spotlighting topics related to food tradition, craftsmanship, and education. TikTok spoke to the update, stating "Native American Heritage Month is about more than acknowledgment and recognition; the diversity of backgrounds, experiences and interests across our #NativeFamily is meant to be shared, amplified and celebrated. That’s why we are inviting the TikTok community to join us as we kick off a month of educational, inspiring and uplifting programming about #NativeFamily’s beautiful culture and complex history."
To share their own videos, creators can use the hashtags #NativeTikTok, #NativeAmericanTikTok, #IndigenousPeoplesDay, and #NativeFamily.
Native American Heritage Video Series
TikTok is Celebrating Its Native American Creators
Trend Themes
1. Spotlighting Native American Creators - Opportunity for brands to collaborate with Native American creators on TikTok to celebrate their heritage and promote diversity.
2. Amplifying Native American Culture - Creating educational and inspiring content on TikTok during Native American Heritage Month to increase awareness and appreciation of Native American culture.
3. Engaging the Tiktok Community - Using TikTok as a platform to engage the community in celebrating and learning about Native American heritage.
Industry Implications
1. Social Media - Social media platforms can support initiatives like TikTok's Native American Heritage Month campaign to promote cultural diversity and awareness.
2. Content Creation - Content creators and influencers can collaborate with brands to produce educational and inspiring content that celebrates Native American culture.
3. Education - Educational institutions can leverage platforms like TikTok to share knowledge and promote understanding of Native American history and traditions.