The National Anti-Counterfeit Committee's campaign against terrorism aims to educate consumers about buying imitation items. As the ad explains, "Counterfeiting finances organized crime. It's in the terrorists' utmost interest for you to buy counterfeit products."
Along with the message, there are depictions of overly happy terrorists from all corners of the world peddling goods that are often counterfeited -- from watches, shoes and colognes.
Implications - With society so saturated with varying types of advertising, customers have become desensitized to the messages in ads and commercials. For this reason, the advertisements that are successful now are memorable for their shock-factor or strange content. Companies that desire to create popular advertisements should embrace new marketing strategies.
Terroristvertising
National Anti-Counterfeit Committee's Campaign Against Terrorism
Trend Themes
1. Anti-counterfeit Education - Trend towards educating consumers about the potential ties between buying counterfeit products and financing organized crime or terrorism.
2. Shock-factor Advertising - Trend towards creating memorable ads by incorporating shocking or strange content.
3. Global Terrorism Awareness - Trend towards raising public awareness about the financial ties between counterfeiting and global terrorism.
Industry Implications
1. Advertising - Opportunities for companies to create impactful advertisements with a shocking or strange message.
2. Consumer Goods - Opportunities for companies to take a stance against counterfeiting by educating consumers and possibly increasing sales of authentic products.
3. Security - Opportunities for companies to develop anti-counterfeiting technology and services to combat organized crime and terrorism financing.