A partnership between Nathan's Famous and Impossible Foods has resulted in a new plant-based burger that's sure to appeal to vegetarians with a love for comfort food—marking a first for the New York-based fast food chain.
The burger is made up of two 1/4-lb Impossible Burger patties on an bun that's topped with everything bagel seasoning. Toppings include layers of melty American cheese, pickle chips, onion rings, lettuce, tomato, and Sweet Baby Rays BBQ sauce.
SVP James Walker spoke to the release, stating "We are thrilled to connect with Impossible Foods to bring our customers a plant-based option that tastes incredible. We expect this menu item will bring plant-based consumers the flavor of New York through Nathan's Famous ingredients coupled with Impossible's delicious burger."
Sky-High Plant-Based Burgers
Nathan's Famous and Impossible Foods Joined for a Gourmet Burger
Trend Themes
1. Plant-based Fast Food - The partnership between Nathan's Famous and Impossible Foods shows the growing trend of fast food chains offering plant-based options to appeal to vegetarian and eco-conscious consumers.
2. Gourmet Burgers - Nathan's Famous and Impossible Foods' partnership can spark the trend of offering gourmet plant-based burgers to cater to consumers looking for more upscale food options on fast food menus.
3. Flavorful Vegan Options - Nathan's Famous and Impossible Foods' new plant-based burger shows the trend of elevating vegan options by offering flavorful, herb-infused, and savory plant-based alternatives.
Industry Implications
1. Fast Food - Fast food restaurants can capitalize on the plant-based trend to capture new customers who are looking for more plant-based food choices on their menus.
2. Vegan Food - The trending partnership between Nathan's Famous and Impossible Foods offers opportunities for vegan food companies to introduce innovative vegan products with delicious taste and textures.
3. Food Industry - The growing popularity of plant-based food items creates opportunities for the food industry to develop more innovative and healthier food alternatives to meet consumer demands in a more sustainable way.