The NAT Bears cereal is a new pre-portioned breakfast product from Nestlé Cereals UK as a morning meal option for youngsters that will enable them to enjoy an interactive experience as they get ready for the day ahead. The cereal comes in honey and chocolate flavor options, and has the servings pressed into the shape of bears that can be placed into a bowl along with milk. The product brings a new experience to the common act of eating cereal amongst young children.
Vice President UK and Australia Nestlé Cereals Gharry Eccles explained the NAT Bears cereal further saying, "We know that parents are looking for a cereal that is both tasty and high in fibre for their kids at breakfast time, and we’re confident that our new NAT Bears fits the bill. NAT Bears comes as pre-proportioned, individually wrapped bears – you just add one bear to a bowl of milk, and it makes a bowl of tasty cereal. We are passionate about making breakfast better and are pleased to introduce this truly unique product to the market, which makes for a happy breakfast."
Interactive Children's Breakfast Cereals
NAT Bears Cereal Comes in Solid Bear-Shaped Servings
Trend Themes
1. Interactive Children's Breakfast Cereals - The trend of interactive breakfast cereals for children opens the possibility for more creative and engaging food products for families.
2. Pre-portioned Breakfast Foods - The trend of pre-portioned breakfast foods such as NAT Bears cereal presents an opportunity for convenience and waste reduction in the breakfast industry.
3. Novelty Shaped Cereal Servings - The trend of using unique shapes, such as the bear-shaped servings of NAT Bears cereal, to make food more enjoyable presents opportunities for differentiated products that stand out on shelves.
Industry Implications
1. Breakfast Foods - The breakfast foods industry can benefit from exploring the trend of creating interactive and pre-portioned food products for children that promote convenience and add a touch of fun to the morning routine.
2. Children's Food Products - The children's food product industry can capitalize on the trend of using novelty shapes to make food more enjoyable for kids, providing a unique point of differentiation and marketing opportunity.
3. Flexible Packaging - The flexible packaging industry can offer innovative single-serve packaging solutions for pre-portioned breakfast foods like NAT Bears cereal that meets consumer needs for convenience and sustainability.