People's obsession, both children and adults alike, with LEGO creations have led to similar products, one of which is being promoted in the Nanoblock campaign. Touted as micro-sized building blocks, Nanoblock provides people with the possibility of creating even more elaborate sculptures. The Nanoblock campaign reads, "The smaller the blocks, the better the detail."
Conceived and executed by Team Detroit, an ad agency based in United States of America, the Nanoblock campaign shows real-life animals interacting with the Nanoblock sculptures. Baffled at their realistic aesthetic, they approach the creations warily. Although clearly toys, it would be hard for these animals to tell the difference until they got up close.
The creative and cute Nanoblock campaign was art directed by Luis Erazo with creative direction by Gary Pascoe and photography by Stock.
Micro-Sized Building Block Ads
The Nanoblock Campaign Shows Smaller Blocks Equal Better Detail
Trend Themes
1. Micro-sized Building Blocks - The popularity of micro-sized building blocks presents a disruptive innovation opportunity for toy manufacturers to create smaller and more detailed building sets.
2. Realistic Aesthetic in Advertising - The use of realistic-looking toy creations in advertising campaigns offers a disruptive innovation opportunity for advertisers to capture the attention of their target audience by using visually striking imagery.
3. Animal Interactions in Advertising - The use of animals to interact with toy creations in advertising campaigns presents a disruptive innovation opportunity for toy manufacturers to appeal to both children and animal lovers.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the popularity of micro-sized building blocks by creating smaller and more detailed building sets that appeal to hobbyists and enthusiasts.
2. Advertising - Advertisers can harness the visual appeal of realistic-looking toy creations to capture the attention of their target audience in a way that stands out from traditional advertising campaigns.
3. Animal Welfare - By promoting animal interactions in advertising campaigns, toy manufacturers can raise awareness and support for animal welfare causes and organizations.