L'Occitane en Provence revealed MyL'Occitane. The brand's new sales model is its first social selling platform. The beauty brand's new endeavor is a natural extension, seeing as retail has widely switched to online platforms throughout the pandemic. The new social selling platform complies with L'Occitane's mission to reconnect people to the incredible power of nature through beauty and wellness experiences.
The authentic brand's new platform provides opportunities for the next generation of eco-conscious consumers to create a bright future. Yann Tanini, managing director to L'Occitane's North American district, explains that "with MyL'Occitane, we are leveraging both the high-touch power of passionate beauty entrepreneurs and the connecting power of technology to build sustainable one-on-one relationships with new customers."
Social Selling Cosmetic Platforms
MyL'Occitane is the Beauty Brand's New Social Sales Model
Trend Themes
1. Social Selling - The rise of social selling platforms for beauty brands presents opportunities to build sustainable one-on-one relationships with customers and attract eco-conscious consumers.
2. Online Retail - The pandemic has accelerated the shift of retail to online platforms, creating new opportunities for authentic brands to reach customers through social selling.
3. Eco-conscious Consumption - MyL'Occitane's social selling platform caters to the next generation of eco-conscious consumers, presenting opportunities for brands to attract and cater to this growing demographic.
Industry Implications
1. Beauty - The beauty industry can leverage social selling platforms to build sustainable one-on-one relationships with customers and attract eco-conscious consumers.
2. Technology - The rise of social selling platforms presents opportunities for technology companies to provide innovative solutions to help brands connect with new customers.
3. Retail - The pandemic has accelerated the shift of retail to online platforms, creating opportunities for brands in the retail industry to reach customers through social selling.