A musical ad campaign by luxury Swiss watchmaker RAYMOND WEIL Genève hit over 140,000 views in its first 10 days. The brand film, 'Precision Is My Inspiration,' compares the craft of watch-making to the art of composing music.
Artistically shot pictures are complemented by Mozart's Piano Concerto No.21. The film opens with a piano and hand-written music sheets, then proceeds on to introduce the RW watch. Viewers are shown a smooth-flowing process of how the watch is made, while the soundtrack continues to exude an calming and elegant ambiance.
A representative for RW states, "the music universe so dear to the brand." This campaign sticks because it has found a way to incorporate or collaborate with a new concept that is outside of the brand's realm of expertise. The brand understands the image it is trying to portray: classic, elegant and precision-focused like Mozart's compositions.
Musically Portrayed Watch Campaigns
Luxury Swiss Watches Pair Well With Classical Music
Trend Themes
1. Musical Ad Campaigns - Opportunity for brands to create unique and engaging ad campaigns by integrating music and visual elements.
2. Cross-collaboration - Potential for brands to collaborate with artists or industries outside of their expertise to create innovative campaigns.
3. Emotional Branding - Ability to evoke specific emotions and connect with audiences through the use of music and storytelling in advertising campaigns.
Industry Implications
1. Luxury Watches - Luxury watch brands can explore the use of music to enhance their brand image and create memorable campaigns.
2. Music Industry - Opportunity for musicians and composers to collaborate with brands for ad campaigns, creating new revenue streams.
3. Advertising - Advertisers can leverage the power of music and storytelling to create impactful and engaging campaigns for various brands.