The MR PORTER x BEAMS exhibition in London uses industrial merchandising to present the assortment of wears from BEAMS to the world. The joint exhibition was a means of introducing BEAMS, a Japanese fashion company, to the London market, and given MR PORTER's presence as the leading global men's fashion e-commerce destination, the partnership seems well-matched.
Designed by Schemata Architects, the poles in retail exhibition were inspired by traditional clothes drying poles and is literally described by the firm as a "forest of clothes drying poles." The largely whiteout space is well-lit and sparsely filled with merchandise so that the shopper can peruse thoughtfully. The immersive experience is definitely worth checking out if you are in London, if just to witness the interior design alone.
Japanese Fashion Exhibitions
The MR PORTER x BEAMS Exhibition in London is Japan-Inspired
Trend Themes
1. Industrial Merchandising - Disruptive innovation opportunity: Explore new ways to present merchandise using industrial-inspired displays and concepts.
2. Japan-inspired Exhibitions - Disruptive innovation opportunity: Create immersive exhibition experiences that showcase Japanese fashion and culture to new markets.
3. Minimalist Retail Design - Disruptive innovation opportunity: Develop retail spaces that emphasize simplicity, minimalism, and thoughtful browsing for a unique shopping experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Merge traditional clothing elements with modern retail concepts for a fresh and captivating shopping experience.
2. Interior Design - Disruptive innovation opportunity: Push the boundaries of retail interior design by incorporating unconventional elements inspired by different cultures or industries.
3. E-commerce - Disruptive innovation opportunity: Enhance online fashion shopping experiences to match the immersive and minimalistic features of physical exhibitions.