The Moxy + AC Hotel Downtown LA is a dual-branded design by both Gensler and design studio Yabu Psuhelberg. It is a L-shaped tower with 37 stories -- one side is for Moxy and the other is for AC Hotel. The inspiration stems from the ethos of California and it resulted in a distinct design language. The interior follows the same suite with elements that capture dessert wildlife, biker culture, and more.
Glenn Pushelberg, founder of Yabu Pushelberg along with George Tabu speaks about the design ethos, stating that
"We always think hard about the sociology and strategy around design, how it affects people and how it makes them feel connected to something. Moxy and AC are different brands, but both appeal to travelers who don’t want to stay in a conventional hotel. They’re both for adventurous, bold, curious tastemakers — so the design can’t be generic."
Californian-Inspired LA Hotels
Gensler and Yabu Pushelberg Designs the Moxy + AC Hotel
Trend Themes
1. Dual-branded Hotels - Designing dual-branded hotels offers disruptive innovation opportunities to cater to different target groups within a single property.
2. California-inspired Design - Incorporating the ethos of California into hotel design presents disruptive innovation opportunities to create unique and immersive guest experiences.
3. Thematic Interior Design - Developing interior designs that capture specific themes, such as desert wildlife and biker culture, presents disruptive innovation opportunities to cater to niche markets and create memorable stays.
Industry Implications
1. Hospitality - The hospitality industry can leverage dual-branded hotel designs to attract and accommodate different types of travelers, enhancing customer satisfaction and revenue potential.
2. Interior Design - The interior design industry can explore California-inspired themes and create innovative concepts that bring the spirit of a region to life in various spaces, including hotels.
3. Tourism - Incorporating thematic interior designs can offer disruptive innovation opportunities in the tourism industry, attracting travelers seeking unique and immersive experiences tied to specific themes.