Mowalola works in collaboration with New Balance on a new iteration of the 9060 sneaker model that is set to launch tomorrow. The new design stems from a Y2K inspiration to deliver retro elements and is made from a blend of leather and mesh throughout the upper.
It rests on top of a chunky ABOZORB midsole foundation to create an athletic base foundation. The retro-futuristic look is brought forward with the details applied by Mowalola, which is known for its 00s-themed clothing design. The new shoes include a dark tonal palette in terms of the colorway and then are accented with a stark and vibrant tonal contrast in the form of the paneling detail and logo branding.
Technical Retro Athletic Sneakers
Mowalola and New Balance Deliver a Set of the 9060 Sneakers
Trend Themes
1. Retro-futuristic Fashion - Opportunity for brands to blend futuristic and retro elements in their designs.
2. Athleisure Footwear - Opportunity for companies to create athletic sneakers that double as trendy fashion statements.
3. Collaborative Designs - Opportunity for brands to collaborate with designers to create unique and limited edition products.
Industry Implications
1. Fashion - Industry can create new clothing and footwear designs using retro-futuristic and athleisure trends.
2. Sportswear - Industry can create athletic sneakers that are both comfortable and stylish.
3. Design - Industry can offer design services to help brands collaborate and create unique products.