The MOVband is a new pedometer aimed at combating childhood obesity by making it cool to be active. The MOVband was designed by a mother of three and fitness instructor who noticed that typical pedometers are clunky and not very stylish. This redesign adds a little flash to the age-old step counter by attaching it to a sleek wristband.
The MOVband aims to get straight to the source of childhood obesity and is available to schools via a loan program. The MOVband encourages kids to keep walking by offering a variety of wristband colors as incentives to hit certain step counts. The MOVband is also available for purchase as a standalone item and sells for $19.99 with new wristband colors going for $4.99.
Childish Step Counters
The MOVband is Designed to Fight Childhood Obesity
Trend Themes
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Childhood Obesity Prevention — Parents and schools can capitalize on the trend of using stylish pedometers like the MOVband to encourage physical activity and combat childhood obesity.
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Interactive Fitness Technology — The incorporation of wristband pedometers like the MOVband presents opportunities for the development of interactive fitness technology that engages and motivates children to stay active.
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Incentivized Exercise Tracking — The MOVband's use of different wristband colors as incentives for achieving step counts opens up possibilities for other industries to explore similar gamified approaches to tracking exercise.
Industry Implications
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Health and Wellness — The health and wellness industry can tap into the trend of using stylish pedometers like the MOVband to design innovative solutions for preventing childhood obesity.
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Fitness Technology — The fitness technology industry can leverage the demand for interactive fitness technology by developing engaging and interactive devices similar to the MOVband.
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Gamification — The gamification industry can explore the concept of incentivized exercise tracking, inspired by the MOVband, to create gamified platforms that motivate individuals of all ages to stay active.