As an alternative to both liquid and powder foundations, Elizabeth Arden introduced its Flawless Finish Mousse Makeup as a lightweight alternative that is said to provide "just enough coverage for a beautiful complexion."
Shades like Beige, Honey and Ginger appeal to those who love the look of natural makeup, as well as what the brand calls "makeup minimalists." For best results during application, the brand recommends using a foundation brush to create a flawless airbrush effect. Elizabeth Arden's Flawless Finish line includes products that pair well with this foundation, including its Maximum Coverage Concealer, Correcting and Highlighting Perfector and the Ultra Smooth Pressed Powder.
Rather than favoring heavy, full-coverage matte makeup, many consumers are opting for looks that are light and fresh, preferring to call attention to their natural features, health and skin that is well taken care of.
Lightweight Foam Foundations
Elizabeth Arden's Flawless Finish Mousse Makeup Offers Light Coverage
Trend Themes
1. Lightweight Makeup - The trend towards lightweight makeup with natural shades and less coverage presents opportunities for creating makeup that enhances natural beauty while being comfortable to wear.
2. Alternative Makeup - The trend away from traditional liquid and powder foundations towards alternatives such as mousse makeup creates opportunities for new products that offer more comfortable and unique experiences for consumers.
3. Airbrush Effect - The trend towards using foundation brushes to create an airbrush effect during makeup application creates opportunities for innovative brush designs that provide a flawless application experience.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can benefit from creating makeup products that cater to the trend towards lightweight, alternative makeup that enhances rather than disguises natural features.
2. Beauty Tools Industry - The beauty tools industry has the opportunity to create innovative foundation brush designs that cater to the trend towards application techniques that create an airbrush effect.
3. Skincare Industry - The skincare industry can benefit from catering to the trend towards natural-looking makeup by creating products that enhance and highlight healthy skin.