A great way to emphasize a certain feature of an object is to juxtapose it with another item lacking the said specific characteristic. Motozone packaging carries this technique out in a very simplified way, through the pairing of metal wrenches with cardboard bases cut with winding edges.
The soft and sinuous curves of the backings reinforce the look of solidity and strength in the tools, and the seemingly off-centered printing approach contrasts the precision manufacturing of the automotive repair equipment.
Of course, Thorbjorn Gudnason's various Motozone logos all incorporate this loose ribbon-like border -- perhaps as a reference to the flapping flags outside of mechanic shops and car dealerships. But what's for sure is that Motozone packaging and branding, with their unique borders and bright yellow ink, are sure to set these products apart from their neighbors on the hardware store shelf.
Bending Tool Branding
Motozone Packaging Enhances the Rigid Look of the Implements it Holds
Trend Themes
1. Metal-cardboard Packaging - There is an opportunity for disruptive innovation in creating packaging solutions that combine the durability of metal with the versatility and cost-effectiveness of cardboard.
2. Emphasizing Solidity and Strength - There is potential for disruptive innovation in designing branding and packaging that visually reinforces the strength and durability of products.
3. Contrasting Printing Techniques - There is an opportunity for disruptive innovation in exploring unconventional printing techniques that create contrast and visual interest in product packaging.
Industry Implications
1. Automotive Tools and Equipment - Disruptive innovation opportunities exist in developing packaging and branding solutions that enhance the perception of durability and precision in automotive tools and equipment.
2. Consumer Packaging - There is potential for disruptive innovation in the consumer packaging industry by creating unique and attention-grabbing designs that set products apart on store shelves.
3. Graphic Design and Printing - Disruptive innovation opportunities exist in the graphic design and printing industry to explore new techniques and approaches that create visually striking packaging and branding materials.