For many people, a morning skincare routine is a chance to cleanse the face and start the day with an act of self-care and This Works' Morning Expert range helps to supercharge a morning ritual with "brain-sharpening" essential oils. The rousing skincare collection is based on a range of active natural ingredients that are designed to fight skin fatigue, including jojoba, peppermint, rosemary, Vitamin C, kelp and hyaluronic acid.
The range includes a serum, a mask, multi-acid pads and other solutions to support boosted energy. The collection also includes Morning Expert Wake-Up Drops for the diffuser, as well as a Wake Up Well Diffuser Set, which includes invigorating mint herb scents to diminish sleepiness and promote alertness for "optimal morning wellbeing."
This Works is also known for its expansive range of sleep-promoting products, which provide the opposite effect.
Energizing Morning Skincare
This Works' Morning Expert Range Contains "Brain-Sharpening" Oils
Trend Themes
1. Brain-sharpening Skincare - Disruptive innovation opportunity: Develop skincare products that contain essential oils to enhance mental clarity and focus.
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3. Dual-effect Skincare Products - Disruptive innovation opportunity: Design skincare collections that offer both sleep-promoting products for nighttime and energizing products for morning routines.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce innovative skincare products that incorporate brain-sharpening essential oils for enhanced mental performance.
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3. Home Fragrance - Disruptive innovation opportunity: Develop diffuser sets and scents specifically formulated to awaken the senses and boost energy levels in the morning.