The latest Moosehead Brewery commercials reflect on summertime beer enjoyment. The ads feature a narrator who asks about indoor activities you may be doing when you could enjoy the outdoors with a cold Moosehead beer.
For example, the narrator questions why we exercise indoors and row on machines, when you could be outdoors enjoying a Moosehead and doing those same activities outdoors? He does raise a good question: Why would anyone rather ride a stationary bike indoors than outside in the sunshine? The new Moosehead Brewery commercials actually make you think.
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
Trend Themes
1. Outdoor Beer Consumption - The trend of promoting beer consumption as an outdoor activity presents an opportunity for advertisers to explore creative ways to encourage outdoor beer consumption.
2. Active Lifestyle Branding - There is an opportunity for companies to align their brands with an active lifestyle and promote outdoor activities in their advertising campaigns.
3. Narrative Storytelling in Advertising - The use of storytelling in advertising presents an opportunity for advertisers to create engaging commercials that connect emotionally with their audience.
Industry Implications
1. Breweries - Breweries can leverage the trend of promoting beer consumption as an outdoor activity by creating campaigns that encourage outdoor consumption and an active lifestyle.
2. Sporting Goods - Sporting goods companies can align their brand with an active lifestyle by creating advertising campaigns that emphasize outdoor activities and make a connection with their target audience.
3. Advertising Agencies - Advertising agencies can capitalize on the trend of narrative storytelling in advertising by creating campaigns that tell a story and connect emotionally with the audience, thus creating a lasting impression.