Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Beer For The Blind

 - Dec 13, 2006
References: news.agendainc
Leave it to the Germans to find the only unexploited niche in the beer market: the blind! Dusseldorf's Uerige beer, one of the world's finest, is now releasing new bottles with a braille label. Thus, Uerige has created the first beer for the blind. Blind activist (and beer drinker) Joana Zimmer rejoiced, "You often have no idea what's about to go in your mouth. But with this bottle you are clearly told what it is - and that's fabulous."