MOJO Yogurt approached the Armenia design firm Backbone Creative to help design a fresh and fun look for the company's yogurt. The result of this collaboration is a series of bottles and packages that feature vibrant stripes of color on a stark-white background. The glaring background represents the wholesomeness of the yogurt's primary ingredient, milk; the stripes of color add visual interest and also illustrate the real fruit flavor inside every package of MOJO Yogurt.
Taking a playful approach to representing the company name, Backbone Creative swapped out the Os and replaced them with juicy slices of fruit. In one instance, a banana stands in for the J. The company's logo looks good enough to eat and speaks volumes about the product inside.
Lighthearted, playful and juicy, the MOJO Yogurt branding is fresh and invigorating.
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
Trend Themes
1. Fruit-infused Branding - Opportunity for companies to incorporate fruit-inspired designs and flavors into their branding to create a fresh and enticing image.
2. Vibrant Packaging - Potential for businesses to use bold and colorful packaging designs to capture consumer attention and communicate the quality and flavor of their products.
3. Playful Logo Design - Innovation opportunity for businesses to create fun and engaging logo designs that reflect the essence and taste of their products, capturing customer interest.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage fruit-infused branding to create appealing packaging and attract health-conscious consumers.
2. Design and Creative - Innovative opportunities exist for design and creative agencies to help businesses develop vibrant and playful branding strategies that stand out in the market.
3. Marketing and Advertising - Disruptive innovation potential for marketing and advertising agencies to explore fruit-inspired branding concepts that resonate with consumers and create memorable brand experiences.