To prove that its mobile app is essentially like having the smallest Tesco store ever right in your pocket, Tesco set up a humorous mobile app ad.
Although advertisements for apps usually take the form of commercials, this clever one reaches out to people on the street. Tesco created a covered up outdoor advertisement that stated it would be constructing the smallest store ever, and soon enough, the cloth was pulled to reveal a micro-sized store. The ad featured tiny moving grocery store doors that opened to reveal a phone with an on-screen display of the Tesco shopping app, which was intriguing and had a lot of eyes set on it, since the ad was located at one of the city's busiest intersections in Budapest.
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
Trend Themes
1. Mobile Shopping Ads - Creating small and humorous mobile app ads can capture the attention of potential users and create buzz for the brand.
2. Location-based Advertising - Utilizing busy city locations can attract more attention and potentially increase brand recognition and customer acquisition.
3. Innovative Advertisements - Thinking outside the box with advertisements can create buzz and potentially set a company apart from competitors.
Industry Implications
1. Retail - The use of mobile shopping apps can provide an easy and convenient shopping experience for customers.
2. Advertising - Utilizing location-based advertising can potentially increase the effectiveness of ads by reaching a greater number of people.
3. Marketing - Creating innovative advertising campaigns can increase brand recognition and potentially lead to greater customer acquisition and loyalty.