M&M's Neapolitan offers a new way for chocolate lovers to indulge in an ice cream-inspired treat that is less messy to eat than an actual frozen dessert. A pack of the M&M's is filled with the three colors to that make up a neapolitan ice cream, although the individual candies are said to contain "chocolate, vanilla, and strawberry flavors in every piece."
The M&M's Neapolitan candies were initially only offered for a limited time in Australia, but the ice cream-inspired chocolate candies are now making their way to the United States.
The crossover product is one of many emerging food products that reinvents a familiar snack with a new colorway and flavor that is highly shareable.
Tri-Colored Chocolate Confections
M&M's Neapolitan Blends Chocolate, Vanilla & Strawberry Flavors
Trend Themes
1. Neapolitan-inspired Treats - There is an opportunity to create more Neapolitan-inspired treats by combining different flavors and colors.
2. Mess-free Ice Cream Alternatives - Innovating on ice cream flavors and packaging to create mess-free alternatives can appeal to consumers looking for convenience.
3. Colorful Flavor Combinations - Combining colors and flavors in unique ways can create visually appealing and exciting food experiences.
Industry Implications
1. Confectionery - The confectionery industry can experiment with new flavor combinations and colorways to offer unique candy options.
2. Frozen Desserts - The frozen desserts industry can explore new ways to package and present ice cream-inspired treats for a less messy eating experience.
3. Snack Foods - Snack food companies can tap into the trend of reinventing familiar snacks with new flavors and colors to create shareable products.