Müller and Neil Buchanan have partnered in the UK to get consumers excited about the return of a classic 90s snack: the Müller Corner Originals Rhubarb Crumble inspired yogurt.
The campaign sees former Art Attack host Buchanan creating oversized artwork for the event using items that were a mainstay from the 90s including old school lunchboxes, skateboard wheels and cassette tapes. The oversized mural has made its debut through a LADbible video that saw Buchanan creating it and has caught the attention of Millennial consumers alike who grew up watching the TV host.
Buchanan commented on the campaign with Müller saying, "It’s been nearly two decades since I last took on a project like this, but when I heard the Müller Corner Originals Rhubarb Crumble inspired yogurt was coming back, I had to get involved. It’s actually my favourite flavour! It’s been nearly 30 years since it first launched, so bringing it back with my iconic "Big Art" just felt like the perfect masterpiece."
Artistic Yogurt Dessert Campaigns
Müller and Neil Buchanan to Welcome Back a 90s Snack
Trend Themes
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Nostalgia-driven Product Revivals — Reviving legacy flavors and brands from past decades creates opportunities to re-engage lapsed customers through emotionally resonant product lines and limited-edition assortments.
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Influencer-led Experiential Marketing — High-profile creators producing live or large-scale art experiences can transform product launches into shareable cultural moments that shift brand discovery channels toward authentic content.
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Retro-object Art Collaborations — Using vintage artifacts as media for contemporary art installations offers a novel way to blend cultural heritage with product storytelling, attracting cross-generational attention.
Industry Implications
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Packaged Foods — Nostalgic SKUs and collaborative packaging designs have potential to disrupt category growth by commanding premium pricing and driving short-term trial spikes.
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Advertising & Media — Branded long-form content and influencer partnerships that become culturally viral could reallocate ad spend from traditional channels toward experiential storytelling formats.
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Retail & Merchandising — Pop-up activations and collectible product tie-ins inspired by retro aesthetics can reshape in-store traffic patterns and create new revenue streams around physical experiences.