The Kopparberg Mixed Fruit Tropical cider is a decidedly fruity new option from the brand that will provide consumers with a summery refreshment to enjoy in the warm weather. The cider features a blend of pineapple, passionfruit and mango flavors, which give it an unexpected twist in the face of other varieties on the market. The new flavor will be priced at £2.05 per 500ml bottle or £5 for a four-pack of 330ml cans.
Head of Marketing at Kopparberg Rob Salvesen explained the new Kopparberg Mixed Fruit Tropical cider further saying, "This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer."
Limited-Edition Mixed Fruit Ciders
Kopparberg Mixed Fruit Tropical Cider is Arriving for Summer
Trend Themes
-
Tropical Fruit Flavored Ciders — The popularity of tropical flavors in alcoholic beverages presents an opportunity for new and unique cider flavors.
-
Limited-edition Packaging — By offering limited-edition packaging for their seasonal products, companies can create excitement and a sense of exclusivity around their brand.
-
Surge in Demand for Fruit Flavored Alcoholic Beverages — The increasing consumer interest in fruit flavors for alcoholic drinks creates the opportunity for companies to expand their product lines to include new and unique fruit combinations.
Industry Implications
-
Alcoholic Beverage — The Alcoholic beverage industry can benefit from creating new and unique combinations of fruit flavored ciders to cater to the growing trend of fruity alcoholic drinks.
-
Packaging — The Packaging industry can partner with companies to create limited-edition packaging designs to generate excitement and exclusivity around seasonal products.
-
Food and Beverage — The Food and Beverage industry can benefit from incorporating tropical fruit flavors into their products to cater to the growing demand for fruity flavors in alcoholic beverages.