Swedish cider brewer Kopparberg has announced the release of a summery frozen variety of its infamous ciders ahead of the 2015 summer season. The Kopparberg Frozen Fruit Cider will initially be available in strawberry and lime and elderflower and lime.
The packaging for the new refreshing Kopparberg beverages is designed as a pouch, making the product range portable and break-free.
The Frozen Fruit Cider was actually inspired by the brand's 2014 April Fool's Day prank, in which they shared an image on social media of a Kopparberg ice lolly. The image was so well-received, the brand decided to explore frozen cider options. The new Kopparberg drinks also aim to capitalize on the American inclination toward frozen drinks.
Refreshing Frozen Ciders
Kopparberg Has Announced the Release of a Frozen Cider Pouch
Trend Themes
1. Frozen Fruit Beverages - Kopparberg's new frozen cider pouches represent a trend toward frozen and portable alcoholic beverages that refresh during warm summer months.
2. Innovative Packaging - The push toward pouch packaging also opens up opportunities for other alcoholic beverage brands to make a splash with their unique packaging designs.
3. Social Media Pranks as Inspiration - The success of Kopparberg's April Fool's Day social media prank highlights the potential for brands to use humor and user engagement to inspire new product ideas.
Industry Implications
1. Alcoholic Beverages - The frozen fruit cider trend represents a disruptive innovation opportunity for alcoholic beverage brands to not only offer new flavor options, but also tap into the growing market for portable, refreshing drinks.
2. Packaging Design - The shift toward pouch packaging opens up opportunities for the packaging industry to design innovative, easy-to-use packaging that appeals to on-the-go consumers.
3. Marketing and Advertising - The use of social media pranks to inspire new products highlights the potential for marketing and advertising professionals to leverage user engagement and humor to inspire and market innovative products.