There's more crossover between makeup and skincare than ever and products like the Max Factor Miracle Second Skin are helping to blur these lines. The lightweight product is touted as a "hybrid foundation" and it's made with skin-caring ingredients like naturally derived coconut milk for long-lasting hydration, plus prebiotics and probiotics to support the skin's natural barrier.
The water-based hybrid foundation is available in a selection of shades and promises to deliver undetectable coverage and a skin-like finish. The easy-to-apply product with SPF is meant to be applied with a foundation brush or the fingertips and can also be built to achieve desired coverage.
To help consumers find their ideal shade, Max Factor offers an online tool that compares products with similar tones and finishes.
Lightweight Hybrid Foundations
Max Factor Miracle Touch Second Skin Hydrates with Coconut Milk
Trend Themes
1. Makeup-skincare Hybridization - The intersection of makeup and skincare is becoming more pronounced, paving the way for hybrid beauty products that combine both functionalities in one product.
2. Natural-ingredient Formulations - Cosmetics companies are incorporating more naturally derived and skin-caring ingredients in makeup products, blurring the line between traditional makeup and skincare.
3. Custom Shade-matching Tools - Brands that offer online shade-matching tools are providing consumers with personalized experiences, helping them find the right shade and finish for their skin tone and type.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from incorporating more skin-caring ingredients and developing hybrid beauty products that cater to both vanity and skincare needs.
2. Technology - Technology companies can develop innovative online shade-matching tools that use artificial intelligence and augmented reality to provide consumers with accurate and personalized shade recommendations.
3. Retail - Retailers can leverage personalized shade-matching tools and promote makeup-skincare hybrid products to cater to consumers' demand for natural, multi-functional, and customized beauty solutions.