There are some people who don't like the taste of water, but after reading these Capi Mineral Water ads, plain old water probably sounds just fine.
The ads are set up as kaleidoscopic collages of things like toilet paper, cyclists and rodents forming the shapes of refreshingly chilly snowflakes. The collage images seem like odd things to associate with water, but with a little reading, you'll see that Capi is being presented as "Pure Italian" fatigue vomit water, toilet water and rodent diarrhoea water.
However disgusting these varieties of water sound, the mineral water manages to poke fun at itself and make it seem less pretentious as it notes that Capi sounds Italian, but it fortunately really isn't. Automatically, Capi's Mineral Water seems like a pretty appealing beverage.
Off-Putting Water Ads
These Capi Mineral Water Ads Make It Seem Much Less Pretentious
Trend Themes
1. Kaleidoscopic Collages - Opportunity for creating visually striking advertising campaigns using kaleidoscopic collages to catch consumers' attention.
2. Subverting Expectations - Possibility of disrupting the beverage industry by presenting products in unexpected ways that challenge preconceived notions.
3. Self-mocking Ads - Potential for using self-mocking advertisements to connect with consumers and make products appear less pretentious.
Industry Implications
1. Advertising - Opportunity for creative agencies to employ kaleidoscopic collages and subversion of expectations in their advertising strategies.
2. Beverage - Possibility for beverage companies to create self-mocking ads that address consumer preferences and challenge industry norms.
3. Marketing - Potential for marketers to leverage subversive and self-mocking advertising techniques to generate brand awareness and positive consumer perceptions.