The newest Macy's retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying. By utilizing real-time social feeds, the retail space provides consumers with an overall immersive shopping experience.
The entirely revamped Macy's location in New York City features a new millennial-focused floor that is equipped with tech-savvy displays. The new floor utilizes the basement of Macy's flagship shop, which provides a cozier and less busy shopping experience for consumers.
This floor is titled 'One Below' and contains a variety of cost-conscious products -- a retail environment that is ideal for the millennial consumer. With a heavy focus on interactive technology, the store "features lounge areas with outlets built into seats and an interactive 35 by five foot Instagram board." Additionally, another section of the store features a selfie camera that allows shoppers to snap images using different backgrounds and to then post them to various social networks. With its real-time experience and social media interactions, Macy's is able to build stronger relationships with consumers who are highly motivated by social media.
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
Trend Themes
1. Real-time Social Media Feeds - In-store displays featuring real-time social media feeds provide an immersive shopping experience and the opportunity to showcase popular products.
2. Interactive Technology - Retailers can attract millennial consumers with interactive technology, such as selfie cameras and Instagram boards, that enhance the shopping experience and build stronger customer relationships.
3. Cost-conscious Products - A retail environment featuring cost-conscious products is ideal for millennial consumers who prioritize value and affordability. Retailers can leverage this trend by offering curated product selections and personalized recommendations.
Industry Implications
1. Retail - Retailers can incorporate real-time social media feeds and interactive technology to create immersive customer experiences and build stronger customer relationships.
2. Marketing - Marketers can leverage real-time social media feeds and interactive technology to engage with millennial consumers and promote products in innovative ways.
3. Social Media - Social media platforms can collaborate with retailers to provide real-time feeds and interactive technology that expand social media's role in the retail experience and drive engagement with the platform.