These new Mielle haircare collections are being launched by the Black-owned, women-led brand as a series of products formulated with the haircare needs of consumers across the US.
The collections consist of two lines including Rice Water & Aloe Vera and Pomegranate & Honey, which each pack a variety of solutions perfect for supporting hair of all types. The Rice Water & Aloe Vera products are created for supporting scalp and braid needs, while the Pomegranate & Honey options are great for curly type four hair.
The Mielle haircare collections are priced at $9.99 and are all free from sulfates, parabens, mineral oil, paraffin and DEA, while also not being tested on animals. The products are launching alongside a series of hairstyling accessories like satin scrunchies, scalp brushes and more.
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
Trend Themes
1. Naturally-infused Haircare - Opportunity to create haircare products that prioritize natural, organic ingredients.
2. Diversity-focused Haircare - Opportunity to create haircare products that are formulated for diverse hair types and textures.
3. Animal-friendly Haircare - Opportunity to create haircare products that are not tested on animals.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies are poised to create innovative, diverse, and sustainable haircare lines.
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3. Sustainable Living - Opportunity to create products that speak to environmentally conscious consumers who prioritize sustainability and natural products.