As microbreweries have taken the beer world by storm, it's getting more and more difficult to get a taste of all the great suds on the market, which is why Mexican start-up 'Hoxton' is venturing to share products from Mexican microbreweries with Guadalajaran drinkers. The thrust of the company is simple: each Friday morning at 11, Hoxton delivers a new, discerningly chosen batch of ale (or lager, or stout or any other beer) from one of the many Mexican microbreweries across the country.
Hoxton's primary focus is to deliver to offices (rather than private homes), knowing that today's Millennial workforce tends to be more accommodating towards a Friday brew than offices of the past. While Friday morning might be slightly early to get a drink on, Hoxton chose the morning so that offices can let the beers cool before imbibing.
After all, a nice cold beer is pretty pleasant, especially during a Guadalajaran summer.
Mexican Microbrewery Concierges
Personally Selected Mexican Microbreweries Catered Every Week
Trend Themes
1. Microbrewery Delivery Services - Opportunity for start-ups to offer curated selections of craft beers from local microbreweries to customers' doorsteps.
2. Office Beverage Culture - Emerging trend of offices embracing a laid-back culture by introducing beer and other beverages into the workplace.
3. Regional Craft Beer Exploration - Growing interest in discovering and experiencing craft beers from specific regions, such as Mexican microbreweries.
Industry Implications
1. Craft Beer Delivery - The craft beer industry can capitalize on the demand for curated selections by partnering with local delivery services to reach a wider customer base.
2. Office Refreshment Services - Companies specializing in office beverage services can expand their offerings to include craft beer for the growing number of offices embracing a more relaxed workplace culture.
3. Beer Tourism - Tourism companies can create specialized beer tours and experiences for beer enthusiasts looking to explore and taste craft beers from different regions, such as Mexican microbreweries.