Subisú is a popsicles and ice cream brand based in Mexico City. Created by Futura agency, the branding for Subisú is happy, lighthearted and uninhibited. Shot against a light purple background, the branding visuals for Subisú pop and prove their worth. Continued from the background, the rest of the visuals include similarly pastel hues that delight and feel nostalgic.
The name for Subisú is partially inspired by the French song that repeats the words 'Bisou Bisou,' made even more famous recently by Megan Draper of Mad Men. The lettering of the new brand name is strewn about the front of the packaging is loose but effective haphazard logo, while the insides of the boxes feature dizzying, multicolored patchwork patterns.
Youthful Dessert Shop Branding
Subisú is a Chic New Mexican Ice Cream and Popsicles Brand
Trend Themes
1. Colorful Branding Design - The use of bright, nostalgic pastel hues and multicolored patchwork patterns in branding design present an opportunity for disruptive innovation in the fashion and home decor industries.
2. Nostalgia-inspired Branding - The trend of using vintage and retro elements in branding can be extended to other industries such as food and beverage or even technology to create a memorable and meaningful brand experience.
3. Loose Logo Design - The loose and haphazard logo design trend presents an opportunity for disruptive innovation in graphic design and can be applied to any industry that values a playful and carefree brand identity.
Industry Implications
1. Food and Beverage - The playful and colorful packaging design of Subisú can inspire innovative branding solutions for dessert shops, candy makers, and other food and beverage businesses.
2. Fashion - The use of multicolored patchwork patterns in Subisú branding can inspire innovative fashion designs for clothing, accessories, and home decor, creating a collection with a nostalgic feel.
3. Home Decor - The nostalgic and colorful branding approach of Subisú can inspire innovative home decor products, such as wallpaper, tableware, and textiles, with a playful and carefree vibe.