Sportswear label Nike launches a luxe iteration of the iconic Air Max 97 LX sneakers in a bright colorway entitled 'Metallic Gold.' The latest iteration is adorned in sparkling details as it features a plethora of Swarovski crystals throughout the uppers. The jeweled version informs the threads of the upper's fabrication, allowing the footwear to bounce off light in a sparkling visual effect.
Branding accents are showcased throughout both the medial and the lateral sides of the chunky silhouette, as well as the tongue tab -- it all features a contrasting red Swoosh. This all sits atop a white midsole as an additional contrasting element to round the entire piece out. The Metallic Gold Air Max 97 LX sneakers are set to launch on December 26th.
Crystal-Informed Gold Sneakers
Nike's Air Max 97 LX Gets a 'Metallic Gold' Colorway Makeover
Trend Themes
1. Luxury Sneakers - Opportunity for luxury fashion and athletic wear brands to collaborate and create high-end sneakers using unique materials and techniques like Swarovski crystals.
2. Sparkling Effects - Possible trend for incorporating sparkling, reflective elements into fashion designs to create eye-catching visual effects and unique textures.
3. Alternative Sneaker Materials - Opportunity for sneaker brands to experiment with and incorporate non-traditional materials like Swarovski crystals to create limited-edition and exclusive product releases.
Industry Implications
1. Athletic Wear - Athletic wear brands can tap into the luxury fashion market by incorporating high-end materials and designs like Swarovski crystals into their existing product lines.
2. Fashion Accessories - Fashion accessory brands can explore incorporating Swarovski crystals into their product designs to create unique and visually impactful pieces.
3. Jewelry - Jewelry brands can expand into the sneaker market by creating limited-edition and exclusive sneaker designs using high-end materials like Swarovski crystals.