Mercadona Toothpaste has created a packaging design uncommon of most toothpaste brands. Rather than splashing the logo or name of their brand across the tube, Mercadona chooses to communicate the utility of the toothpaste with an easy-to-read and easy-to-understand typographic method.
From gingivitis-battling to reducing tooth sensitivity, the use of the different toothpastes from Mercadona Toothpaste is clearly written across the tube in compelling transparent letters. According to the packaging designers Lavernia and Cienfuegos, this offers the necessary graphic richness to personalize the range.
Typographic Toothpaste
Know Which Dental Issues to Treat With Mercadona Toothpaste
Trend Themes
1. Packaging Graphic Personalization - Creating personalized packaging designs that communicate the utility of the product in a visually compelling way.
2. Typographic Communication - Utilizing clear and easy-to-read typography to effectively communicate the benefits and features of a product.
3. Transparent Lettering - Incorporating transparent letters on packaging to enhance the visual appeal and showcase the product's key attributes.
Industry Implications
1. Personal Care Products - Exploring innovative packaging designs for personal care products to captivate consumers and enhance brand differentiation.
2. Graphic Design - Leveraging typographic techniques in graphic design to create visually striking product packaging that resonates with consumers.
3. Dental Care - Introducing unique packaging approaches in the dental care industry to effectively communicate the specific benefits of different oral health products.