The Meny Supermarket in Norway is a genuinely engaging and interesting grocery concept that is both interactive and effect in telling the brand's story. Creating a perfect opportunity to educate consumers on local products, the market-style supermarket puts the emphasis on high quality ingredients by communicating food as a lifestyle.
Like many grocer brands as of late, Meny Supermarket features separate kiosks for each product offering plenty of information on the produce and professionals offering expert opinions whenever possible. The fish counter, for example, is illuminated with illustrated guides to the cuts and types of fish available.
In addition to being a glowing example of transparency, the concept replicates the public market experience and therefore denotes quality, freshness and that it was locally produced.
Narrative Supermarket Concepts
The Meny Supermarket Tells the Story of Local Agriculture
Trend Themes
1. Interactive Grocery Concepts - Creating engaging and interactive grocery experiences that educate consumers on local products.
2. Transparent Food Retail - Emphasizing transparency in food retail to communicate quality and locally sourced products.
3. Market-style Supermarkets - Recreating the public market experience in supermarkets to denote freshness and high-quality ingredients.
Industry Implications
1. Grocery Retail - Opportunities for grocery retailers to create interactive experiences that educate customers about local products.
2. Food Retail - Innovations in transparency and communication in food retail to emphasize quality and local sourcing.
3. Supermarket Industry - Disruptive opportunities for supermarkets to recreate the public market experience and highlight freshness and locally produced food.