Sour flavors continue to gain momentum amongst consumers with a penchant for sweet treats, which is evident thanks to new products like the Mentos Sour Gum. The gum is being launched in the UK where consumers will be able to pick it up in two flavors including Strawberry and Green Apple, which both come in 15 piece packs. The bottle-style packaging is pocket-friendly to support consumers looking to carry more servings around without bulk.
Brand Manager for Mentos Gum Kim McMahon spoke further on the new Mentos Sour Gum saying, "Research shows that tangy sour flavours hold more appeal for younger demographics than traditional mint flavours. Mentos Sour Gum will introduce younger consumers to the Mentos Gum brand and improve category consideration for the rest of the range."
Extra-Sour Gum Products
Mentos Sour Gum is Launching in Two Flavors
Trend Themes
1. Sour Flavor Trend - The trend of sour flavors in sweet treats is on the rise, creating an opportunity for companies to innovate with new sour product offerings.
2. Pocket-friendly Packaging Trend - The trend of packaging products in pocket-friendly sizes is growing, providing an opportunity for companies to make their product more convenient for on-the-go consumers.
3. Generational Flavor Preference Trend - The trend of younger demographics preferring tangy and sour flavors over traditional mint flavors is gaining momentum, presenting an opportunity for companies to target a wider audience by innovating with new flavor profiles.
Industry Implications
1. Confectionery Industry - The confectionery industry can leverage the rising sour flavor trend by innovating with new sour products, targeting younger demographics and making their products more pocket-friendly.
2. Gum Industry - The gum industry can take advantage of the pocket-friendly packaging trend by offering smaller, more convenient packaging sizes for on-the-go consumers.
3. Food and Beverage Industry - The food and beverage industry can tap into the generational flavor preference trend by incorporating more tangy and sour flavors into their product offerings, appealing to a wider audience.