Deliciously devious, the Mentos Proposal video features a catchy song about all the reasons why Finland should accept Singapore's hand in marriage.
Full of vibrant imagery and peppy beats, the campaign explores all of the fun and exciting features Singapore and Finland have to offer and how they can be complementary towards each other for better or worse, until death do them part. This cutesy commercial plays on the ludicrous humor of a candy company proposing on behalf of a country to another country, discussing a future together with children too.
The song spans different types of music including rock and hip hop, with some ironic yodeling thrown in the mix, and ends with a Mentos 'National Proposal Day' suggestion.
Intercontinental Marriage Campaigns
Mentos Proposes Through Song to Finland for Singapore
Trend Themes
1. Global Matchmaking - Innovative campaigns that promote cross-cultural relationships and collaborations for growth opportunities.
2. Creative Brand Collaborations - Opportunities for brands to collaborate with other brands or countries to create entertaining and memorable marketing campaigns.
3. Humorous Proposals - The trend of using humor and unconventional approaches to engage customers and generate brand awareness and loyalty.
Industry Implications
1. Confectionery - Opportunities in the confectionery industry to create playful promotions that differentiate brands and drive engagement with consumers.
2. Tourism - Using creative campaigns to market unique combinations of countries and their cultures to global tourism audiences.
3. Music - The intersection of music and marketing to create catchy jingles, songs, and other musical performances as part of brand campaigns.