Melyon is a new skincare brand by model and entrepreneur Roger Dupé that shares simple products in recyclable glass bottles. The brand is introducing itself with four products, milk cleanser, a detox serum, a day and a night cream, all of which contain nutrient-rich baobab oil as a base. Some of the other ingredients that are essential to the brand's formulas are hyaluronic acid, broccoli extract, ginger root extract and salicylic acid, plus Vitamins E and C.
Adhering to a "less is more" philosophy, the brand makes products that streamline daily routines and thanks to the fact that all the bottles are 60 milliliters, they're always travel-ready too.
Inclusivity is at the heart of Melyon, as the products are unisex and designed for dark skin tones yet suitable for anyone.
Inclusive Minimalist Skincare
Nutrient-Rich Baobab Oil is the Base for All Melyon Products
Trend Themes
1. Baobab Oil Skincare - Opportunity for disruption: Develop new products, technologies, or formulations utilizing baobab oil in the skincare industry.
2. Inclusive Beauty - Opportunity for disruption: Create new skincare brands or product lines that cater to diverse skin tones and genders.
3. Minimalist Beauty Routines - Opportunity for disruption: Develop simplified skincare routines and packaging for the time-conscious and environmentally conscious consumer.
Industry Implications
1. Skincare - Opportunity for disruption: Incorporate nutrient-rich and sustainable ingredients like baobab oil or other game-changing plant-based compounds in skincare industry products.
2. Beauty - Opportunity for disruption: Develop inclusive beauty brands that create beauty products for diverse skin tones and genders.
3. Eco-friendly Packaging - Opportunity for disruption: Create sustainable and recyclable packaging options for beauty products to meet the eco-conscious consumer's growing demand.