The Arby's Meat Sweat Defense Kit has been created in collaboration with Old Spice to help patrons beat the meat sweats when enjoying some of their favorite menu items at the restaurant.
The kit includes two Old Spice dry sprays to protect against unwanted sweating when enjoying a Half Pound Roast Beef Sandwich. The kit also features a patterned Meat Sweat pair of sweatpants and sweatshirt, and even a co-branded headband and towel. The kit is rounded out with a $15 Arby's gift card to use towards the purchase of the aforementioned sandwich.
The Arby's Meat Sweat Defense Kit is priced at $60 and is available online now. The kit is a limited-edition offering that will only be available while supplies last.
QSR Cosmetic Partnership Kits
The Arby's Meat Sweat Defense Kit Includes Old Spice Products
Trend Themes
1. Collaborative Marketing Kits - Partnering with other brands to create unique, all-in-one kits presents an opportunity for companies to reach new audiences and stand out from competitors.
2. Personalized Self-care Kits - Individualized kits tailored to address specific concerns or needs like excessive sweating, offer an opportunity for companies to tap into the growing demand for personalization and self-care products.
3. Limited-edition Brand Collaborations - Limited-edition collaboration kits create a sense of exclusivity and urgency for consumers, driving sales and building brand loyalty.
Industry Implications
1. Fast Food - Fast food restaurants can create kits filled with branded products created in collaboration with other companies to provide a unique customer experience that sets them apart from competitors.
2. Personal Care - Companies in the personal care industry can create self-care kits that offer specific solutions to common problems like excessive sweating, further capitalizing on the growing demand for personalized products.
3. Retail - Brands can collaborate with other companies to create limited-edition, co-branded kits that are exclusive and only available for a limited time, tapping into the trend of consumers want unique, one-of-a-kind products.