Food products such as meat sausages don't traditionally have the reputation for being fashionably packaged, but Maham sausages change this with a fashionably chromatic aesthetic.
The branding design is the work of Masoud Rostami and features each of the sausage tubes with a bright neon background that has been treated with abstract black oval shapes. This attention to detail, texture and form helps to elevate the product from being somewhat ordinary, to fashionable enough for the catwalk.
Everyday products such as foods and beverages are being packaged and branded today in a way that makes them appear more lifestyle-oriented. This is evident with Maham meat sausages and helps to satisfy a growing demand for premium products across a multitude of market verticals.
Fashionable Sausage Tube Branding
The Maham Meat Sausages Packaging is Chromatically Patterned
Trend Themes
1. Fashion Packaging - The fashionable and chromatic aesthetic of Maham Meat Sausages packaging presents an opportunity for brands in various industries to elevate their product packaging.
2. Lifestyle-oriented Branding - The trend of packaging everyday products like meat sausages in a way that makes them appear more lifestyle-oriented opens up opportunities for brands to cater to the growing demand for premium products.
3. Attention to Detail in Product Design - The focus on texture, form, and abstract shapes in the branding design of Maham sausages highlights the potential for brands to differentiate themselves by incorporating unique and visually appealing elements into their product design.
Industry Implications
1. Food and Beverage - The trend of fashionable and lifestyle-oriented packaging in food products like meat sausages presents an opportunity for brands within the food and beverage industry to enhance their product offerings and attract a larger consumer base.
2. Fashion - The chromatic and fashion-forward branding of Maham Meat Sausages demonstrates the potential for fashion industry players to collaborate with food brands and create innovative and visually appealing product packaging.
3. Consumer Goods - The emergence of attention to detail in product design and lifestyle-oriented branding creates new possibilities for companies in the consumer goods industry to revamp their packaging strategies and make their products more appealing to consumers.