As the lives of consumers become busier, people are seeking out portable snacks and meals, including nutrient-dense foods and meal replacement drinks. Around the world, it is anticipated that the global meal replacement market will only continue to expand over the next few years.
In Korea, the INTAKEfoods start-up is setting itself apart as an innovator in meal replacement drinks with Labnosh. The Labnosh Starter Kit is branded as "The Future of Food" and includes five simple, yet unique beverage flavors. Unlike many meal replacement shakes that come in basic flavors like strawberry and vanilla, Labnosh stands apart from the rest with combinations of grains and vegetables in Granola Yogurt, Green Cereal, UVA Milktea and purple Sweet Potato.
In terms of taste, these meal replacement drinks are said to be similar to a Korean traditional powder made from mixed grains.
Hearty Nutrient-Dense Drinks
Labnosh's Meal Replacement Drinks are Fortified by Grains and Veggies
Trend Themes
1. Portable Meal Replacement - Labnosh's nutrient-dense drinks offer a convenient and portable option for busy consumers seeking meal replacements.
2. Unique Flavor Combinations - Labnosh's inclusion of grains and vegetables in their meal replacement drinks introduces innovative flavor profiles to the market.
3. Expanding Meal Replacement Market - The global meal replacement market is projected to grow, creating opportunities for companies like Labnosh to capitalize on the increased demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development and distribution of nutrient-dense meal replacement drinks to meet the demand of busy consumers.
2. Health and Wellness - The health and wellness industry can leverage Labnosh's unique flavor combinations and nutritional benefits to offer innovative meal replacement alternatives.
3. Start-ups and Entrepreneurship - The start-up and entrepreneurship sector can take inspiration from Labnosh's success, and venture into the thriving meal replacement market with their own innovative product offerings.