This commercial is a 30-second clip showing a jet-propelled squirrel delivering a McVitie’s breakfast bar to remind people not to skip the most important meal of the day.
The woman in the ad has just been dropped off at her office by her partner. As she sluggishly walks up the building’s stairs, the camera pans back to the car where her partner is opening a box of McVitie’s Oaty Breakfast Breaks. Out of the box pops a squirrel wearing a jetpack who zooms out of the car’s sunroof and brings a "Sweeet" breakfast bar to the woman who cracks a smile for the first time.
This brand often uses playful animals to promote its products, but this is the first time the brand has used a friendly forest critter.
Breakfast-Delivering Squirrel Ads
This Squirrel Delivers McVitie’s Breakfast Bars with a Jetpack
Trend Themes
1. Breakfast-delivery Marketing - Companies can develop marketing campaigns that use creative, unexpected and fun delivery methods to make a lasting impression on their audience.
2. Animal-branded Campaigns - More companies can consider using animals in their branding to create a playful, less intimidating approach to promote their products.
3. Jetpack Technology Innovation - There is an opportunity for companies to improve and develop new jetpack technology for use in delivery and commercial purposes.
Industry Implications
1. Food and Beverage Industry - Companies in this industry can explore incorporating animals in their branding or developing unique and fun delivery methods for their products.
2. Advertising and Marketing Industry - Agencies can work with their clients to create playful and creative campaigns that use unexpected elements to promote their products.
3. Technology Industry - Innovative companies can develop new jetpack technology for commercial use and explore various applications including delivery and transportation.