Despite badgering from college students across North America, McDonald's has for years stubbornly refused to offer delivery, but now the massive QSR is accepting the benefits of door-to-door food, and the McDelivery Collection celebrates that. McDonald's recently announced a partnership with UberEATS, and in order to drum up enthusiasm it's also releasing a branded collection of loungewear for some reason.
The McDelivery Collection includes all sorts of McDonald's-themed apparel and accessories, including a sweater printed with Big Macs, a hoodie covered in Egg McMuffins and Hash Browns, a hamburger pillow, and branded flip flops. Consumers can get drape themselves in all this undeniably attractive loungewear for free if they order McDonald's through UberEATS in select cities on July 26th.
Fast Food Loungewear
The McDelivery Collection Promotes McDonald's Presence on UberEATS
Trend Themes
1. QSR Delivery Partnership - QSRs can create branded apparel collections to promote delivery partnerships with companies such as UberEATS.
2. Fast Food Fashion - Fast food chains can tap into the trendy fashion industry by releasing their own branded apparel collections.
3. Branded Merchandise - QSRs can increase brand awareness and loyalty by creating branded merchandise that appeals to their customers.
Industry Implications
1. Food Delivery - The food delivery industry can benefit from partnering with QSRs to provide users with a wider range of food options and exclusive promotions.
2. Fast Food - The fast food industry can increase revenue and customer loyalty by offering delivery options and unique merchandise collections.
3. Fashion - The fashion industry can collaborate with QSRs to create trendy and unique apparel collections that appeal to a wider audience.