Corning Incorporated, a materials manufacturer, has produced an astonishing corporate advertisement entitled ‘A Day Made of Glass.’ The marketing video makes sweeping prophecies about the manner in which smart glass technology will come to saturate our lives, from interactive stoves to bathroom mirrors that itemize your daily schedule.
The corporation is a specialist in producing ceramic and glass surfaces that are not only capable of streaming video and audio, but also boast the ability to network with nearby smart devices. If the YouTube comments are any indication (which they rarely are), most people are cautious about the perpetually plugged-in future that Corning promises. The hope is that society will eventually come to embrace the information cacophony that comes with ‘smart surfaces.’
Jim Clappin, president of Corning Glass Technologies, reiterates the vision that the corporate ad visualizes, saying, "We all want to be connected with what we want…when we want…anywhere…and with great ease. Corning’s innovations in glass will enable this journey to continue."
Smart Glass Surfaces
Materials Manufacturer Corning Delivers a Startling Promise for Future Tech
Trend Themes
1. Smart Glass Technology - Disruptive innovation opportunities include the development of new applications for smart glass in various industries.
2. Networked Surfaces - The ability of ceramic and glass surfaces to network with nearby smart devices opens up opportunities for seamless integration and automation.
3. Embracing Information Cacophony - As society becomes more connected, there is potential for businesses to capitalize on the need for managing and making sense of vast amounts of data.
Industry Implications
1. Home Appliances - The integration of smart glass technology in interactive stoves and bathroom mirrors presents opportunities to enhance the functionality and user experience of home appliances.
2. Architecture and Construction - The use of smart glass surfaces in buildings can revolutionize the way people interact with their environment and provide new opportunities for energy efficiency and customization.
3. Data and Analytics - The increasing amount of data generated by networked surfaces and smart glass technology opens up opportunities for businesses focused on data management, analytics, and insights.