Somatcha sets itself apart from the many creamy matcha latte drinks that are available as a matcha beverage that's canned and sparkling. The sparkling matcha drinks include ingredients like liquid chlorophyll, green tea matcha powder, green tea and gray sea salt and are offered in two varieties—a sugar-sweetened Original and a Zero Calorie option with a hint of sweetness from monk fruit.
While the low-sugar Original variety shares just 12 grams of sugar and 50 calories, the Zero Calorie alternative will suit those who are looking to avoid sugar altogether.
These refreshing matcha beverages are described as being mellow and grassy, and will appeal to consumers who are familiar with the health benefits of green tea or matcha and are open to a different drinking experience using these ingredients.
Sparkling Matcha Beverages
'Somatcha' Delivers Crisp and Refreshing Canned Drinks
Trend Themes
1. Sparkling Matcha Beverages - Disruptive Innovation Opportunity: Explore the potential of developing new flavors and variations of sparkling matcha beverages to cater to different consumer preferences.
2. Canned Beverages - Disruptive Innovation Opportunity: Create innovative packaging and designs for canned beverages that stand out on store shelves and attract consumer attention.
3. Sugar-alternative Drinks - Disruptive Innovation Opportunity: Introduce new low-sugar or sugar-free beverages sweetened with natural alternatives, like monk fruit, to cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - Disruptive Innovation Opportunity: Develop novel beverage products that offer unique taste experiences and align with growing consumer interest in health and wellness.
2. Packaging Industry - Disruptive Innovation Opportunity: Design innovative and eye-catching packaging solutions that enhance the appeal and convenience of canned beverages.
3. Health and Wellness Industry - Disruptive Innovation Opportunity: Offer a range of low-sugar or sugar-free beverages made with natural sweeteners to meet the demand for healthier drink options.