The new Martini Asti Ice sparkling wine is being launched by the brand as a different kind of libation option for consumers to try out this summer. Intended to be served over ice, the wine is reported to have a fresh pear and pineapple flavor with notes of grape, peach and melon, which make it perfect for summertime consumption. The wine has a light profile that is ideal for consumers looking for a different option to enjoy during warm weather instead of withholding sparkling varieties only for special occasions.
The Martini Asti Ice sparkling wine was addressed by Global Director of Martini Sparkling Wines at Bacardi Marco Mazzini who explained, "Martini Asti, which represents nearly 50% of the Asti category, is often associated with winter get-togethers such as Christmas and New Year. The winemakers at Martini wanted to open up the category, giving consumers the opportunity to enjoy a delightful summer treat during informal occasions with friends and family. We hope that the Martini Asti Ice will appeal to a wide range of adults all across the UK in the summer months and beyond."
Effervescent Summertime Wines
The Martini Asti Ice Sparkling Wine Has Pear and Pineapple Flavors
Trend Themes
1. Fruit-flavored Wines - Winemakers can develop new fruit-infused flavors to tap into the summer wine market.
2. Sparkling Wines Over Ice - New packaging and presentation of wines that are best served on ice can create a whole new category of beverages for the summer months.
3. Year-round Wine Marketing - Brands can strategize and promote certain wines for consumption outside of traditional holiday seasons, which opens up wider market potential.
Industry Implications
1. Wine - Winemakers can benefit from developing new and innovative wines that appeal to a wider range of consumers beyond traditional holiday markets.
2. Packaging - Companies can create new packaging and designs for wine that is tailored towards summer and outdoor experiences.
3. Marketing - Marketing teams can strategize ways to promote wine drinking outside of traditional holiday seasons, opening up year-round market opportunities for brands.