Before conspiracists and other paranoid individuals go up in arms against the Marauder’s Map app, it must be made clear that it isn't meant to used to spy or stalk others. Instead, it simply helps users understand how their family members and roommates use the appliances, lights, and devices in the home. Essentially, it's more people-based than object-based.
The Marauder’s Map app is inspired by the magical item of the same name found in the world of Harry Potter. Essentially, homes are outfitted with sensors that tracks people going in and out of rooms and what utilities they use as they move about. University of Virginia associate professor Kamin Whitehouse, says, "We are understanding the data without making the occupants use wearable tags and cameras. We’re the only system doing that."
People-Tracking Apps
The Marauder’s Map App Shows How People Use Utilities in the Home
Trend Themes
1. People-tracking Apps - Opportunity for people-tracking apps to help users understand how their family members and roommates use utilities in the home without the need for wearable tags or cameras.
Industry Implications
1. Smart Home Technology - Disruptive innovation opportunity for smart home technology companies to develop sensors and apps that track people's movements and utility usage in the home.
2. Iot (internet of Things) - Opportunity for IoT companies to create people-tracking apps that utilize sensors to collect data on how individuals interact with devices and appliances in the home.
3. Data Analytics - Disruptive innovation opportunity for data analytics companies to analyze the data collected by people-tracking apps and provide insights into usage patterns and behaviors within the home.