Instant Lip Plumpers

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Tarte Cosmetics' Maracuja Juicy Lip Plump Delivers Results in Three Seconds

Tarte Cosmetics' new Maracuja Juicy Lip Plump is infused with vitamins, superfruits and ingredients that are effective for delivering immediate volumizing benefits. The multitasking lip plumper promises results in a matter of seconds and based on the results of a clinical study of 30 subjects, 100% reported more plump lips and felt immediate hydration.

The product for a no-needle plump can be found in a wide range of shades that can be layered to maximize color payoff and plumping benefits. There's Honeysuckle for a rich black cherry hue, Peachy Beige, as well as Lotus and Poppy for fans of bright, floral shades.

The all-in-one plumping balm, gloss, color and treatment relies on the Cushion Comfort XL Complex for a tingle-free experience, plus ultra-nourishing ingredients like hyaluronic acid, goji, acerola, berry, melon and more.
Trend Themes
1. Immediate Lip Plumping - Innovations in lip plumping can deliver quick volumizing benefits without needles or surgery, through the infusion of vitamins and superfruits as ingredients.
2. Multitasking Lip Plumpers - New cosmetics lines combine lip-plumping, color, and nourishing ingredients in all-in-one products for a complete lip makeover, offering opportunities for disruptive innovation.
3. Natural Lip Plumping - Cosmetic companies are using natural ingredients like hyaluronic acid, goji, acerola, berry, and melon, to provide consumers with a more natural and healthy lip-plumping experience.
Industry Implications
1. Cosmetics - Cosmetics companies should seek opportunities to develop more effective lip plumpers using superfruits, vitamins, and natural ingredients as a key competitive advantage.
2. Health & Beauty - Innovations in natural lip plumping using healthful ingredients can revolutionize the health and beauty industry by emphasizing the importance of natural, no-needle plumping options.
3. Fashion - The natural and effective lip plumping trend provides opportunities to fashion brands to develop accessory lines of superfruits, vitamins, and other healthy ingredients that provide lip volumizing benefits.

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