Digital mapping technology has become the norm for many users to find their way around outdoor areas, so 'Mapsted' is positioned as the latest solution that will bring that technology indoors.
The platform works using navigation technology for indoor spaces like shopping malls or stores, which makes it far easier for consumers to get around in a retail environment or facility. Users can search directly from within the map to discover new solutions or find particular products they are in need of to accelerate their shopping experience.
The 'Mapsted' navigational app speaks to the rising number of consumers who are walking into retail establishments with their smartphone in hand to make the experience more positive and easy. Brands can also provide users with customized deals that are delivered straight to them to encourage purchases.
Indoor Navigational Solutions
'Mapsted' Offers Advanced Navigation in Malls, Stores and Beyond
Trend Themes
1. Indoor Navigational Solutions - Opportunity for businesses to implement digital mapping technology for indoor spaces to enhance consumer navigation and shopping experiences.
2. Mobile Shopping Experiences - Rising trend of consumers using smartphones while shopping in retail establishments, creating opportunities for brands to offer customized deals and enhance the overall shopping experience.
3. Location-based Advertising - Advancement in indoor navigation technology opens up avenues for businesses to deliver targeted ads and promotions directly to users' smartphones based on their location within a retail environment or facility.
Industry Implications
1. Retail - Retail industry can leverage indoor navigational solutions to improve customer experience, drive sales, and deliver personalized offers.
2. Technology - Opportunity for technology companies to develop and provide indoor navigation solutions for various industries, including retail, hospitality, and healthcare.
3. Advertising - Indoor navigational solutions create new possibilities for targeted location-based advertising, enabling advertisers to reach consumers directly on their smartphones while they navigate indoor spaces.